Privacy Policy

This Privacy Policy explains how Swanage Holiday Properties (“we”, “us”, “our”) collects, uses, and protects your personal information when you visit www.swanageholidays.com, make a booking, or contact us. We are committed to safeguarding your privacy and ensuring your data is handled securely and transparently.

1. Information We Collect

We collect information in the following ways:

Information you provide directly

• Name
• Email address
• Phone number
• Postal address
• Payment details (processed securely by our booking/payment partners)
• Booking information (dates, property, number of guests, special requests)

Information collected automatically

• IP address
• Browser type and device information
• Pages viewed and time spent on the website
• Cookies and similar technologies (see our Cookies Policy)

Information from third parties

• Booking platforms (e.g., Airbnb, Booking.com)
• Payment processors
• Analytics and marketing tools

2. How We Use Your Information

We use your information to:

• Process and manage bookings
• Communicate with you about your stay
• Respond to enquiries
• Improve our website and services
• Personalise your browsing experience
• Meet legal and regulatory obligations
• Manage security and prevent fraud
• Send marketing communications (only if you opt in)

We never sell your personal data.

3. Legal Basis for Processing

We process your data under the following lawful bases:

• Contract – to manage your booking and provide your accommodation
• Legitimate interests – to improve our services, ensure website security, and manage operations
• Consent – for marketing communications and non‑essential cookies
• Legal obligation – for tax, accounting, and regulatory requirements

4. How We Share Your Information

We may share your data with trusted third parties who help us operate our business, including:

• Lodgify (website and booking management)
• Payment processors
• Email service providers
• Analytics and marketing platforms
• Professional advisers (e.g., accountants)
• Law enforcement or regulatory bodies when required

All partners are required to keep your data secure and use it only for the purposes we specify.

5. Data Storage and Security

We take appropriate technical and organisational measures to protect your data from loss, misuse, or unauthorised access. Your information is stored securely within the UK or EEA, or in locations with adequate data protection safeguards.

6. How Long We Keep Your Data

We retain personal data only for as long as necessary:

• Booking records: up to 7 years (legal requirement)
• Enquiry emails: up to 2 years
• Marketing data: until you unsubscribe
• Cookies: according to their expiry settings

7. Your Rights

Under UK GDPR, you have the right to:

• Access your personal data
• Correct inaccurate information
• Request deletion of your data
• Restrict or object to processing
• Withdraw consent (where applicable)
• Request data portability
• Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, contact us using the details below.

8. Marketing Preferences

We only send marketing emails if you have opted in. You can unsubscribe at any time using the link in our emails or by contacting us directly.

9. Links to Other Websites

Our website may contain links to external sites. We are not responsible for their privacy practices or content.

10. Updates to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page, with the updated date shown below.

Last updated: March 2026

11. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact:

Swanage Holiday Properties Email: [email protected] Website: www.swanageholidays.com